Magazine Design, Part 4 - Designing a Spread

Readers are always looking for the latest product releases often featured in the "Marketplace" section of a magazine. Interior designers, architects and consumers use these industry resources for ideas and inspiration.

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In each issue of Hudson Magazine, “InVogue” featured the latest product releases from designers and manufacturers. This section serves as a runway for many designers and showrooms in the A & D Building, the D & D Building and the New York Design Center in Manhattan. In this layout, the descriptive copy was set in a single narrow column with numerals to link text to the images. Lots of white space creates an uncluttered look to give emphasis to the products.

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The "What's New" department section follows the editorial calendar schedule and focuses on a specific product group. In this layout, two different column widths are used maximizing the white space in the center, drawing readers to the featured products. A combination of two fonts in varying weights and sizes, thin hairlines, numerals, and a drop cap add interest to the layout.

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Templates are not used in the "Catalog" section. Each photo is treated as a single design element. This gives the designers more freedom when deciding on the placement and size of the images. Square halftones juxtapose silhouettes to create a well-balanced design.